Banijay Group and RedBird IMI, the joint venture backed by RedBird Capital Partners and Abu Dhabi-based IMI media group, have completed of the merger of Banijay Entertainment and All3Media.
Jointly owned by Banijay Group and RedBird IMI, each holding a 50% stake, the combined company will operate under the Banijay Entertainment name and be consolidated by Banijay Group, headquartered in London.
Banijay Entertainment now spans 25 countries and plays home to a catalogue of more than 265,000 hours of content, credits including MasterChef, The Traitors, Big Brother, Race Across the World, Survivor, Peaky Blinders, Deal or No Deal, Buccaneers, The Assassin, Wayward, Legends, Hamnet and The Culpa Trilogy.
Jeff Zucker, CEO of RedBird IMI, becomes Chairman, Marco Bassetti continues as CEO of Banijay Entertainment, and Jane Turton, previous CEO of All3Media, is appointed Deputy CEO. Bassetti and Turton will be based in London with a newly devised leadership team, and the merged business will continue to operate with Banijay Entertainment’s de-centralised country CEO-driven model.
Marco Bassetti, CEO of Banijay Entertainment: “In bridging two major studios, we are confident we can significantly increase our investment in creativity, innovation and the next generation of creators across content and live, to deliver against long-term creation and growth both for Banijay, and the broader creative economy.”
Jane Turton, Deputy CEO of Banijay Entertainment: “Leading All3Media has been a huge pleasure and privilege, and I have many people to thank – all of whose contribution has been immense in building something incredibly successful and highly respected. With the completion of the merger of All3Media and Banijay Entertainment, we move to a next phase – one that is incredibly exciting. I am proud to be joining forces with Marco and the new team at a time when there is a huge appetite for brilliant shows developed and produced by world class talent. Add to that the strength of a global distributor, a market leading digital studio and a growing live events business and the opportunity multiplies many times over.”
Jeff Zucker, CEO of RedBird IMI and Chairman of Banijay Entertainment: “This also marks a milestone for RedBird IMI, in only its third year, to play such a leading role in the global entertainment stage.”
Pippa Considine
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