Avid’s upcoming update for its MediaCentral platform will enable content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments.

The latest release of the Avid MediaCentral platform with MediaCentral | Panel for Adobe Premiere Pro lets digital-first content creators reach into the linear production team’s media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere. This enables a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.

“We’re bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively,” said Ray Thompson, Director of Market Solutions, Broadcast and Media at Avid. “Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We’re just getting started with Adobe to make enhancements we know our users will welcome.”

“Creators and editors want powerful creative capabilities in the storytelling process–but they also want speed to get great content out as quickly as possible,” said Van Bedient, Head of Strategic Development at Adobe. “The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.”

Avid’s MediaCentral | Panel for Adobe Premiere Pro will be available in early October.

Jon Creamer