Auspicious Holdings has announced its arrival in the creative services space with the acquisition of Studio Yes, a UK commercials business, Blue Chalk Media, a US film company, and the launch of Auspicious Global, a communications agency.
The group intends to be a major player in the creative services sector and already has over 40 staff and revenues in excess of $7 million. Further acquisitions are expected in the coming months.
The Auspicious group is run by three UK creative services entrepreneurs. Rachel Pendered and Mark Killick built the Media Zoo group into a Sunday Times Fast Track 100 company and PR Week’s fastest growing agency, before selling a large stake to private equity.
Barnaby Cook built Casual Films from an office in London into a global business with offices in the US and Australia, and the winner of over 100 craft awards, before exiting.
Rachel Pendered, Auspicious Co-CEO says, “On day one we have little debt, extremely low overheads, a global presence and revenues of $7mn. With our buy-and-build strategy and implementation of disruptive tech, we believe we are well-placed to reach $20mn within 12 to 24 months.” “We are curating a group of companies from film and learning to social and digital to maximize client delight.
“What’s more, this is a proud majority owned female business. I believe there is still a huge opportunity in viewing the world through the female gaze, with untapped potential in so many sectors, from femtech and pharma to banking and broadcasting.”
Studio Yes is a UK-based award-winning creative video production studio that produces films for many of the world’s most well-loved brands. Its films are distinctive, powerful and all carry its trademark creativity and positive attitude.
Blue Chalk Media is a US-based industry-leading production company, making both short form content and long form documentaries and has won over 125 awards in the last ten years.
Barnaby Cook, Auspicious Co-CEO adds, “These businesses are both best in class and each sit in its own creative space. We believe with the collaborative and creative culture we will establish, Auspicious will be much more than the sum of its parts.
“I’m looking forward to having a US focus again. In Blue Chalk we have an established and renowned brand that gives us fantastic access to the biggest market in the world.”
Pippa Considine
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