Auspicious Holdings has announced the acquisition of DBLX, a digital custom content and platform business, as the company targets growth in the Learning & HR market.
DBLX, which is led by CEO and Co-Founder Nicky Hoyland, produces immersive digital content and custom platform development, alongside strategic consulting. It specialises in creating innovative solutions for learning, culture change, leadership development, and internal communications.
Auspicious Holdings launched in the creative services space in October last year, with the acquisition of Studio Yes, a UK commercials business, Blue Chalk Media, a US film company, and the launch of Auspicious Global, a communications agency.
The group intends to be a major player in the creative services sector and in October already had over 40 staff and revenues in excess of US$7 million.
DBLX works with HR and Learning & Development teams inside major organisations. The company counts global brands like Santander, St James’s Place, Subsea 7 and Centrica as clients and has won a host of industry awards.
Hoyland joins Auspicious in a group role as Global Chief Innovation Officer while retaining responsibility for the growth of DBLX.
At the same time, Rob Ashcroft has joined Auspicious as Chief Learning Officer, where he will help DBLX build out its learning consultancy, transformation and employee experience offer.
Ashcroft recently left Santander UK where he spent more than 17 hears in Learning Management roles, most recently as Head of Capability, covering Learning & Resourcing.
Nicky Hoyland said: “Joining Auspicious is a fantastic step for DBLX. Our strength lies in combining custom creative content and technology to deliver engaging experiences that truly resonate with employees. By bringing this together with Auspicious’ global creative capabilities and Rob’s deep learning expertise, we’re uniquely positioned to help organisations transform how they develop and engage their people.”
Rob Ashcroft commented: “Joining Auspicious Group as Chief Learning Officer at this pivotal moment is incredibly exciting! By bringing together DBLX’s digital expertise with Auspicious’ creative excellence, we’re uniquely positioned to support organisations and transform people experiences.”
Pippa Considine
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