Aurora Media Worldwide has been named Broadcast Production Partner to the Hexagon Cup, the brand-new padel tournament, taking place in Madrid in February 2024.
Aurora will provide the live action, highlights programming and behind-the-scenes content across multiple platforms, “as this new tournament looks to make its mark in the world of padel.”
As part of the coverage Aurora will produce a five-day world feed distributed with broadcasters around the world including Eurosport and discovery+, as announced last week.
Padel is the world’s fastest growing global sport and The Hexagon Cup has gained “widespread acclaim” for its team format, top-tier padel players, and celebrity teams including the Rafa Nadal Academy powered by Richard Mille team; RL9 by the Barcelona FC footballer Robert Lewandowski; Team AD/vantage by legendary tennis player Andy Murray; ElevenEleven Team USA, owned by U.S actress Eva Longoria; Team Bella Puerto Rico; and a fan-led Hexagon Cup team.
The Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for a prize pool of one million euros.
Lawrence Duffy, Aurora Managing Director, said: “ We are seeing a global explosion of interest in padel. The Hexagon Cup’s goal is to create a compelling viewing experience which not only excites the purist padel fans, but also draws in new audiences who love fast paced action, and are intrigued about this new sport. We are thrilled to be involved with such a stellar cast list in what looks sure to be a world class event.”
“The Hexagon Cup vision is built around creating a premium sporting experience, says Simon Freer, Chairman of Hexagon Cup. “We are new to the padel calendar and have high ambitions but we now need to be able to prove them. Having helped a host of sports start-ups to deliver high quality broadcast shows, winning awards for innovation along the way, we are delighted to be working with the Aurora team to bring our vision to life, and attract new global audiences for the sport we love.”
For its first event, the Hexagon Cup will take over the country’s historic Madrid Arena from January 31 to February 4. During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned.
Jon Creamer
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