Arrow Media, the factual indie launched seven years ago by John Smithson, Tom Brisley and Iain Pelling, is to launch two programming labels “to help fuel its creative growth.”

Arrow Media and Arrow Pictures will represent different aspects of the company’s slate.

Iain Pelling, Arrow’s Managing Director, said: “We have a huge amount to be proud of – high end feature docs, quality SVOD factual, cream-of-the-crop directors working with us, booming US output in the most challenging of markets and, the holy grail, returning hit series.  As the content market continues to grow, we want to evolve our position as one of the ‘go-to’ companies for world-class productions. We are also passionate about driving growth through quality, and these changes enable us to do just that.  These two labels will enable John and Tom to play to their strengths, give our teams more creative freedom and better articulate Arrow’s breadth and depth.”

Arrow Media will focus on “high-rating, innovative and returnable content, across the whole factual landscape – from long-running hit series to ground-breaking singles and specials.” Tom Brisley will head up the Arrow Media label as Creative Director.

Arrow Pictures will “build on John Smithson’s distinguished track record of award-winning big vision, big budget content, focusing on feature films, feature docs and high-end series and serials.” Smithson will head up the Arrow Pictures label as Creative Director.

Tom Brisley and John Smithson, Creative Directors of Arrow Media and Arrow Pictures, said: “Arrow has grown substantially – and we want to continue to do so.  The content marketplace is packed with new opportunities and we want to be best placed to take advantage of all the different routes to market. These two sister labels give us the freedom to stretch our wings both creatively and commercially, whilst offering broadcasters and platforms the very best in factual programming.  It also gives us the opportunity to grow the full range of content for the benefit of Arrow as a whole. Outstanding content needs passion and creativity at its core.  We have that in spades and want to make the most of it.”

Arrow Media and Arrow Pictures will reside under parent company Arrow International Media, with John Smithson, Tom Brisley and Iain Pelling on its board. 

Photo left to right: John Smithson, Tom Brisley, Iain Pelling

Jon Creamer

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