Reed MIDEM, organiser of international Cannes-based TV distribution trade show MIP TV, has confirmed that the 58th edition of the show scheduled for April 2021 will again be a virtual event.

In a communication to exhibitors, Reed MIDEM confirmed that April’s MIP TV would be run virtually as it was forced to in 2020 due to the ongoing COVID crisis, but that if conditions improved sufficiently, it would look at running small in-person screenings. Sister show, Mipcom, which runs in October, is planned to go ahead as a physical event in 2021.

Jerome Delhaye, Director of Reed Midem’s Entertainment Division, said “We have learned a great deal in this extraordinary year. Two points stand out very clearly across all of Reed MIDEM’s events: the need for clear and, when possible, timely decision making, so our partners around the globe can plan for the year ahead; and the need to get back to doing business face-to-face.

“That is why we are confirming plans now for the two biggest annual events in the television calendar. We remain especially optimistic about the second half of 2021 and as such we are focussing all our energies on bringing everyone back to Cannes in October for the business reunion that the industry is so eagerly awaiting.”

Jon Creamer

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