At a star-studded Apple Event, Apple has unveiled some details of its upcoming TV and movie subscription service, Apple TV+.

 Apple TV+ will launch this ‘autumn’ with programming on the slate from creatives including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more, many of whom introduced sizzle reels of their upcoming projects.

Spielberg is bringing back his Amazing Stories strand that first went out in the 80s. Jennifer Aniston, Reese Witherspoon and Steve Carrell announced their new show, ‘The Morning Show,’ a series set in a breakfast news programme that will focus on the ”complex relationships between men and women in the workplace.” Jason Momoa and Alfre Woodward announced their new dystopian thriller See about a world in which everyone has lost their site as a result of a virus. The Big Sick’s Kumail Nanjiani trailed a new series of stories depicting the lives of US immigrants. Sesame Street is also making a spin off show called Helpsters, all about coding. JJ Abrams and singer Sara Bareilles are also making a drama for the service called Little Voice and there are two new docs from Oprah Winfrey.

“We’re honoured that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this autumn. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.” 

Apple also debuted the new Apple TV app and Apple TV channels coming in May 2019. The new Apple TV app brings together the different ways to find and watch content in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch services a la carte like HBO, SHOWTIME and Starz

Pricing and availability for the Apple TV+ video subscription service will be announced later this autumn.

Jon Creamer

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