ITV has commissioned Hello Dolly and Mitre Studios for a further two series and two Christmas specials of primetime entertainment show Ant & Dec’s Limitless Win, the biggest ever order for the show.
The quiz format will return to ITV1 and ITVX in 2026 and 2027 hosted by Ant & Dec, with a Christmas special coming this December.
Since launching in 2022, Limitless Win has been streamed 13 million times, reaching over 25 million viewers. It also has the highest profile for 16-34 viewers for any quiz show this year (across all channels), reaching a high of 45% for that age group.
Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, Ant & Dec’s Limitless Win sees the world’s first never-ending money ladder – with no upper limit to the potential top prize.
Ant & Dec’s Limitless Win has been recommissioned by Katie Rawcliffe, Director of Entertainment & Daytime Commissioning ITV and Kevin O’Brien, Commissioning Editor Entertainment ITV. The international format rights will again be distributed by Banijay.
Ant McPartlin said: “We’re really pleased that Limitless Win is coming back for another two series and some Christmas specials. People stop us all the time saying how much they love the show and play along with their family. It’s exciting it’s such a hit with viewers.”
Declan Donnelly said: “We’d love go further up the ladder than we’ve ever been. We want the contestants to go as high as possible! That’s the magic of Limitless Win, you never know, you might just know the exact answer to the question!”
Katie Rawcliffe, Director of Entertainment & Daytime Commissioning ITV said: “We’re absolutely delighted to be bringing back Ant & Dec’s Limitless Win for a further two series. The show has established itself as a firm favourite amongst audiences and a staple in the ITV entertainment calendar. With Ant & Dec at the helm, it will no doubt continue to deliver more nail-biting drama, jeopardy and excitement this time around as a new set of contestants prepare to climb their way to a fortune.”
Victoria Ashbourne, CEO for Hello Dolly and Executive Producer of Limitless Win said: “I’m thrilled Ant & Dec’s Limitless Win is coming back to ITV for more series. We love making this show and are so pleased to see the viewers love it just as much as we do.”
Gemma Nightingale, Head of Entertainment for Mitre Studios and Executive Producer of Limitless Win said: “We’re really excited to be heading into series 5 and 6 of Limitless Win, with the addition of two Christmas specials. We can’t wait for more people to take on the Limitless Ladder, and I’m keeping everything crossed that our new contestants will climb higher into the millions than ever before!”
Jon Creamer
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