Anderson Entertainment, the content production company set up by the late Gerry Anderson, has signed a new licence agreement with ITV Studios.
Today, with Gerry’s son Jamie as its managing director, the company develops its own IP and projects from Gerry Anderson’s personal archive and manages Gerry Anderson’s estate and existing works. Anderson Entertainment has also developed new content for delivery across a variety of platforms.
Anderson Entertainment also houses the Official Gerry Anderson Store, which sells and makes official and exclusive merchandise available to Anderson fans. The store sells licensed merchandise across DVD, Blu-ray, audio, toys, collectibles, clothing and accessories, books, comics, homeware and giftware.
Under the terms of the new agreement with rightsholder ITV Studios, Anderson Entertainment is now able to build on the global recognition of the Gerry and Sylvia Anderson portfolio, expanding its ranges of product derived from classic brands like Thunderbirds, Captain Scarlet, UFO and Space:1999 – in apparel, publishing, toys & figures, homeware and giftware– and sell them worldwide. The new agreement also enables the company to build sales opportunities with other retail partners.
Jamie Anderson says: “We’re delighted to have come to this agreement with ITV Studios, which retains its interest in a group of properties with massive revenue-producing potential, while growth is driven by the instantly recognizable Anderson name and iconic brands – many of them known and loved around the world for more than 50 years.”
Christina Lima, VP Global Franchise Management and Creative Services at ITV Studios, adds: “ITV Studios has been working with Anderson Entertainment for some time now, and it’s very clear to us that they have a loyal, engaged and growing fanbase around the world. They are the perfect partner to drive consumer product development and sales in an authentic and sensitive way which balances a commercial approach with respect for a group of highly respected heritage brands.”