Avid and Amazon Studios have agreed a three-year deal to bring cloud-based editorial to Amazon Studios’ slate of more than 300 original movies and series.
Under the deal, Amazon Studios will centralise its editorial and content workflows in the cloud using Avid’s Media Composer software tool and Avid NEXIS media storage solutions.
The collaboration is viewed as an important step forward for Amazon Studios’ vision of a “globally scalable studio-in-the-cloud platform,” which will eventually include Avid’s MediaCentral production platform.
Avid and Amazon Studios expect to have cloud-based, production-ready solutions by fourth quarter 2022.
“Amazon Studios is prolific in its sheer output of original series and features that achieve the highest standard of creativity and quality,” said Jeff Rosica, Chief Executive Officer & President of Avid. “By building their creative workflows around a complete set of Avid tools and platforms in the cloud, Amazon Studios is kicking off a new era of productivity and collaboration for their creative teams and contributors. Avid is delighted that our open technologies are being chosen by more customers who are innovating how content is produced in the cloud, on a global scale.”
“We are on a journey to provide a best-in-class creative platform for our productions,” said Ben Stanbury, Worldwide Head of Technology for Amazon Studios. “Studio in the Cloud is our overarching vision for how we provide our creative teams with a cloud-based toolset that they can use wherever they are in the world. Avid is a central component of this vision, so we are thrilled to be starting this new partnership with them.”
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