Channel 4 has appointed Alice Tonge as head of 4creative, its in-house creative agency.
Tonge was previously Head of Creative & Design at 4creative where she was responsible for Channel 4’s main channel rebrand in 2015 and the acclaimed, Rio Paralympics 2016 campaign We’re the Superhumans for which she won two black D&AD pencils and a film Grand Prix at this year’s Cannes Lions.
Dan Brooke, Chief Marketing and Communications Officer said: “Alice is creative leader of the highest potential and we are lucky to be able to promote such a class act into this vital role. Alice thinks differently and acts differently and her turn of the 4creative wheel will be different too. Bring it on!”
She replaces Chris Bovill and John Allison who announced earlier this year that they were stepping down as Joint Heads of 4creative.
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