Channel 4 has appointed Alex Morris as the new Managing Director of its Leeds-based social-first division, 4Studio.
As Managing Director Morris will have strategic and operational control of 4Studio, playing a central role in developing and steering Channel 4’s over-arching social strategy in close collaboration with peers across the organisation.
Morris joins from SB Media Group where, as Chief Creative Officer, he helped to grow the business from a Dubai-based Content Creator operation into a global media company. He replaces Matt Risley who departed Channel 4 in September after having led the division since 2019.
Morris has spent the last 15 years building and running digital first content businesses at the heart of social media and the creator economy. These include LADbible Group and Barcroft Studios, where he helped lead the business for over a decade before selling to Future PLC.
Starting in January, Morris will report on an interim basis to Ruth Brougham, Streaming Business Director, Channel 4.
Brougham said: “This is a critical hire for us and one that underscores the importance of 4Studio in helping to deliver our Fast Forward strategy.
“I’d like to thank Alex Armstrong and Janine Smith for all that they’ve done to lead the team during their time as interim Managing Directors of 4Studio.”
Morris said: “I’m delighted to be joining Channel 4 to lead the talented 4Studio team. It’s an incredibly vibrant and exciting time in the digital economy, full of opportunities, and I’m looking forward to building on the great work that 4Studio has done to date.”
Staff Reporter
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