Screen industries environmental group Albert has launched a a new initiative to champion climate action through an actor’s contract.
Instead of requests for particular items or modes of transport, the Green Rider calls for good environmental practices to be observed on set. For example, requesting plant-based catering, low energy lighting, or for the production company to agree to a ‘zero to landfill’ policy for its sets.
Head of Industry sustainability for albert, Aaron Matthews explains the reason for the creation of the Rider: “albert’s aim is to help the TV and film industry transition towards a carbon neutral future, to do that, every person on a production from the producers to the runners needs to know what they can do. The Green Rider is there to help actors, agents and casting directors so that they too can make a positive difference”
The Green Rider has been created in association with the casting platform Spotlight. Richard Wilson, Spotlight CEO, said: “Actors and their agents, alongside casting directors, have a huge amount of influence and they all want help to do more to make our carbon intensive industry more sustainable. The Green Rider gives them a framework and guidance for how to do this. We’re really excited to see how this is adopted by the industry and the positive changes it will bring about”.
Following the launch today, the Green Rider will be made freely available via the WeAreAlbert website. A number of webinars will also take place with casting and talent networks to highlight the Rider and how it can be used.
Find out more about the Green Rider – www.wearealbert.org/green-rider
Jon Creamer
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