After Party Studios has added Wall of Entertainment’s Sam Ewen and RAW TV’s Ayesha Mittal to its entertainment team.

Ewen joins in the newly-created role of Head of Entertainment and Ayesha Mittal as Executive Producer. Ewen will be responsible for spearheading the business’s continued growth in entertainment whilst Mittal will lead both original and branded entertainment projects across platforms.

Ewen joins After Party Studios after six years at The Wall of Entertainment, where as Head of Entertainment he amassed over 1 billion views through developing and overseeing series including Channel 4.0’s Tapped Out, Minor Issue and Harry Pinero’s Worst In Class and Pretty Little Thing’s The Pink Courtroom and Love Lessons. He works closely with the UK’s biggest digital talent including Nella Rose, Chloe Burrows, Chunkz and Niko Omilana.

Filmmaker Mittal joins the business from Raw (Tinder Swindler, Sweet Bobby) where she was a Development Producer. She was formerly Senior Creative and Director at Buzzfeed for 7 years where she led branded content campaigns, working with brands like Sky, Absolut, Maltesers and Netflix.

The appointments follow a year in which After Party Studios launched Channel 4.0 comedy panel series Hear Me Out with Specs Gonzalez, over 72 million+ views and a recommission for their Sky Sports YouTube docuseries SCENES and two seasons of their branded entertainment series League of ‘72 for Sky Bet and the EFL as well as Munya Chawawa’s ad for Revolut.

Both Ewen and Mittal will report into After Party Studios, Managing Director, Joshua Barnett who comments “As After Party Studios continues to supercharge our creativity and output in the entertainment and branded entertainment space, I can’t think of two better people to steer and expand our slate. Sam has changed the industry with his bold, hyper-engaging entertainment digital formats whilst Ayesha’s wealth of experience in legacy and digital media mirror the company’s DNA of connecting those two worlds to create content wherever online audiences are.”

Sam Ewen, Head of Entertainment at After Party Studios “After understanding Joshua’s ambition for After Party Studios, especially in the sports and branded entertainment space, joining the team felt like a no brainer. With an already amazing group of digital natives in the building, I can’t wait to get started and create some truly ground breaking content. 2025 is going to be a big year… watch this space!”

Ayesha Mittal, executive producer at After Party Studios “After Party Studios’ vision of blending the worlds of digital platforms and TV/film is perfectly aligned with the way audiences are evolving and brands are engaging. I’m thrilled to join the team at such an exciting time and I look forward to shaping a slate of boundary-pushing projects that connect with audiences across all platforms.”