Channel 4 is today launching a marketing campaign to celebrate E4’s new series of Married At First Sight UK, produced by its in-house creative agency 4Creative.

The home-grown version of Married at First Sight, produced by CPL Productions in the UK, has had a makeover for 2021, taking inspiration from the Australian show that aired in the UK earlier this year.

Leading into the series’ launch, wedding themed ads featuring the cast of the show will be served on Tinder and launch day sees high profile digital activity featuring a Twitter Spotlight, TikTok Top view as well as a bespoke Snap Lens on Snapchat.

The first promotional film debuts on-air tonight in peak time during Hollyoaks on E4 and kicks off a wider creative marketing campaign that includes social, digital, radio, out of home and influencer activity, as well as a new partnership with Bauer Media which will run across Kiss radio, Heat magazine and Heatworld.

Lynsey Atkin, Executive Creative Director, 4Creative said: “There’s an old adage about marriage, that it makes an honest woman – or man – out of your betrothed. But what if you’re marrying a complete and utter stranger? We figured that’s the time for some real home truths at the altar. So we created the most honest set of vows around, that promise the drama and absurdity of what will undoubtedly await our star-crossed first-sighters. And after all, everyone loves a wedding…”

The new series features relationship experts Paul C. Brunson, Melanie Schilling and Sex and Intimacy expert Charlene Douglas.

Married At First Sight UK is coming soon to E4 and more detail about the show is set to be revealed in the coming weeks.

The latest series of Married at First Sight Australia is E4’s biggest unscripted title since 2014 and one of All 4’s top series so far this year.

Creative credits:

Chief Marketing Officer: Zaid Al-Qassab

Marketing Director: Amber Kirby

Head of Marketing: Laura Ward Smith

Marketing Lead: Alan Moss

Marketing Executive: Stacy Parris

Exec Creative Director: Lynsey Atkin

Creative Director : Will Clark

Creative Director: Lydia Raghavan

Creatives: Chris Rice, Greg Carter, Joe Williams, Alex Goddard

Director :Will Clark

Art Director: Jim Chambers

Photographer: Alexander Coggin

Exec Producer: Jason Delahunty

Campaign Producer: Tabby Harris

Producer OnAir: Simon Glover

Producer OffAir: Tabby Harris

Producer Social: Chloe Roberts

Jon Creamer

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