Warner Bros. Discovery has appointed ITV’s Sasha Breslau as Vice President Content Acquisitions for HBO Max in the UK & Ireland.
Breslau moves from her role as ITV’s Head of Content Acquisitions. For HBO Max, she will oversee content sourcing, rights negotiations, evaluations for acquisition and pre-buy opportunities, identifying content partnerships as well as partnering with other key stakeholders on strategic programming decisions.
Breslau will report to Ragnhild Thorbech, SVP of Programming & Acquisitions, EMEA, and will help shape WBD’s content strategy for HBO Max.
She assumes the role in October 2025 ahead of HBO Max’s launch in the UK & Ireland in early 2026. The streaming service will include HBO Originals and Max Originals as well as blockbuster films from Warner Bros. Pictures and DC Studios, together with premium live sport with TNT Sports.
Speaking of her appointment, Sasha Breslau, said: “HBO’s unparalleled series influenced my early decision to embark on a career in television, so the opportunity to join HBO Max as it launches here is irresistible. I’m thrilled to be working alongside Ragnhild and her talented team, and I look forward to collaborating with new and established partners to build on HBO Max’s streaming success.
During her tenure at ITV, Breslau was instrumental in shaping the content landscape of ITVX and ITVX Premium. She spearheaded the acquisition and licensing of over 8,000 hours of premium content for the launch of ITVX, and secured high-profile titles including Love & Death, The Twelve, One Tree Hill, and The Originals—four of the most-watched international dramas on the platform.
Breslau also led the acquisition of the landmark Oprah with Meghan & Harry interview in 2021, which drew ITV’s largest audience since the 2018 World Cup and negotiated significant multi-year deals with Disney for Family Guy and American Dad.
Pippa Considine
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