The Whisper Group has announced that its events arm will produce the ‘Madden Bowl’ for EA Sports live in New Orleans on 7 February 2025, ahead of Super Bowl LIX.
This sees Whisper produce the event for the Grand Final of the EA Madden Championship Series (MCS) and deliver the live broadcast for Twitch and YouTube, along with U.S. outside broadcast company, NEP and ConCom. Millions of fans will tune in to watch the two top players go head-to-head over four quarters with their EA Madden Ultimate Teams to see who will walk away with the Madden Bowl Championship ring. The show will be “highly produced” event, live from Orpheum Theatre, New Orleans, in front of a live audience featuring in-event entertainment, and a post-final concert with stellar music talent performing.
The ‘Madden Bowl’ production marks a deepening of Whisper’s partnership with EA SPORTS esports, building on the event and broadcast services for EA Sports FC Pro tournaments held across 2024 in multiple locations.
Whisper will have a strong presence in New Orleans, gathering and producing content throughout Super Bowl LIX week for NFL UK & Ireland (The Weekly Blitz) and Channel 5 (NFL EndZone), covering tentpole events such as the NFL Honors Ceremony, Radio Row and the NFL Experience.
Sunil Patel, Whisper Group CEO and co-founder, said: “For Whisper to have the opportunity to produce such an iconic Super Bowl event is both exciting and a privilege. It really shows the brilliant working relationship and trust we have developed with EA Sports, who we work with globally, to deliver one of their landmark moments during the biggest week in the U.S. sports and entertainment calendar. We are grateful for their continued faith in us.
“Whisper is delivering more and more events for broadcasters, streamers, awards, brands and sports bodies. It’s testament to the hard work, attention to detail and high standards our events team demands of itself. We treat things like BBC Sports Personality of the Year, FIFA: Best, and all the EA Sports and epsorts events we do with the respect they deserve, while striving to be creative and innovative.”
Jon Creamer
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