Second-hand fashion marketplace, Vinted, is partnering with Lion Television Scotland to produce RE/style, a new TV competition series that “showcases recycled design as the future of fashion.”
Funded by Vinted, RE/style is a six-part series that will feature eight emerging fashion designers – from Italy, Spain, France and the UK – who will compete to create capsule collections and catwalk-ready looks exclusively from second-hand items. Each challenge requires designers to finish their creations within six hours, drawing inspiration from themes that celebrate adventure and nostalgia, reinvent wardrobe staples and reimagine red carpet looks.
Co-created with All3Media’s Lion Television Scotland and media agency Mindshare UK, the series premieres on Prime Video in the UK in October 2025, and is Vinted‘s first long-form branded content on Prime Video.
Hosted by presenter and former model Emma Willis, RE/style features expert judges Melissa Holdbrook-Akposoe and Zadrian Smith alongside celebrity guests including Henry Holland, Stacey Dooley, Clara Amfo, Laura Whitmore, Vogue Williams, and Oliver Cheshire. The final episode will welcome model and activist Eunice Olumide and Jessie de la Merced, from Vinted, as special judges.
Emma Willis says, “Hosting RE/Style has been an incredible experience; I have loved returning to my fashion roots and have been completely wow-ed by the talent of these emerging fashion designers. I have had so much fun delving back into my wardrobe and finding new ways to repurpose old outfits and bring them to life, and hope that audiences are inspired in a similar fashion.”
The series’ finale will see the two finalists unveil bespoke collections inspired by their standout looks from the show. The winner’s collection will be showcased at London Fashion Week. These items will be sold exclusively on Vinted, with all profits donated to Oxfam.
From October 13th, fashion enthusiasts can also shop on Vinted for the items used by the wardrobe designers to create the show’s looks. The items will be sold exclusively on Oxfam’s Vinted page- with the money raised supporting the charity in the UK.
Lisa Hazlehurst, Head of Lion Television Scotland & Executive Producer says: “It’s been a joy to work with some of Europe’s brightest emerging fashion designers transforming pre-loved clothes into stunning runway collections. With the wonderful Emma Willis at the helm, this competition not only showcases creativity and passion but also champions the zeitgeist of circular fashion – out with the new and in with the old! Winning a spot at London Fashion Week is an incredible prize, and Lion Scotland is thrilled to work alongside such a talented and inspiring bunch of people.”
Jon Creamer
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