Gangs of London producer Vice Studios (Gangs of London) has signed a deal with US media company V10 Entertainment to co-develop Clip Bait, a hybrid clip and competition series where the internet videos are judged by top content creators, with fans deciding the final viral champion in a live, interactive finale.
“Clip Bait is what happens when viral videos stop being watched and start getting judged,” said Joe Ingham, Head of Non-Scripted Development at Vice Studios. “This big, beautiful, bonkers format is part banter, part treasure hunt, and totally participatory. We’ve turned the infinite scroll into a full contact sport, and we cannot wait to unleash it onto a screen near you very soon.”
“Clip Bait reimagines the clip series and reality competition formats with immediacy and energy to reflect today’s viral video audiences,” said Rick de Oliveira, Executive Producer. “Our partnership with Vice will deliver a high-stakes competition that seamlessly taps into the way audiences watch, share, and connect.”
The series will be executive produced by Joe Ingham for VICE Studios and John Stevens and Rick de Oliveira for V10 Entertainment.
Vice Studio’s Gangs of London was recently renewed for a fourth season. It’s also behind thriller Atomic, for Sky, and the satirical feature Bad Apples, starring Saoirse Ronan, which premiered at TIFF in 2025 and was selected for San Sebastián, BFI London, and AFI Film Festival.
Unscripted projects included Into the Void (Hulu), Hollywood Hustler: Glitz, Glam, Scam (Prime Video), Pavements (MUBI), Bama Rush (HBO), and Lewis Capaldi: How I’m Feeling Now (Netflix). VICE Studios owns and operates the Cuba Pictures label, behind the hit Channel 5 series The Rumour and RTE’s The Walsh Sisters.
Pippa Considine
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