Branded content studio ArtClass Content has opened an official outpost in the UK, led by Executive Producer Sam Holmes.
Known for delivering branded content and projects, from traditional commercials to digital activations and long-form feature films. ArtClass’s UK office will continue this work while investing in directorial talent and mentoring.
Based in London, Holmes began his career in the post-room at Publicis before working at shops like The Corner and VCCP Content, in roles from producer to creative. As an Executive Producer, he has worked at 42Branded and RadicalMedia. Over his career, he has partnered with brands including Adidas, Netflix, Honda, and Samsung, as well as UK institutions such as The English National Ballet, Just Eat, Depaul UK, Tesco F&F, and the NHS.
As EP of ArtClass UK, Holmes aims to grow and develop new talent outside the trappings of a traditional setup while cultivating a distinct creative culture for the studio’s London office.
“This is a return to what made the UK Production sector the best in the world,” remarks ArtClass UK’s EP, Sam Holmes. “If you do things like everyone else, there are a lot of people to choose from. Thankfully, we don’t have that issue at ArtClass. I’ve known Kirsten [Arongino] for some time now, and when she first started talking about opening a London office, I won’t lie, I did hope she would ask me. It turns out, upon meeting Vince [Peone] and Geno [Imbriale], we all had so much in common that it became a matter of when, not if.”
ArtClass Content’s Managing Director, Kirsten Arongino, adds, “We’re at a very interesting time in the industry—there’s a lot of upheaval, but both Sam and I have seen this before, and we have no doubt that we’ll see it again. We met as agency producers who were drawn to live production. We both operate on gut instinct and are passionate about finding new talent and nurturing their careers. I can’t think of a better person to have at the helm for ArtClass UK.
ArtClass Content recently signed the following directors for UK representation: Anders Bundgaard, Anthony Rubinstein, Exell Brothers, Jordan Rossi, Marco Santi, Raphael Vangelis, Vinod Ravi, Chloe Victoria Hughes and YUANN.
Photo: Sam Holmes and Kirsten Arongino
Pippa Considine
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