Indie Spirit Studios has partnered with beauty creator collective, Beat Six, to launch an original YouTube channel blending beauty, entertainment and creator-led formats.
The Beat Six line-up features Colleen Milner, Georgia Barratt, Kristy Webley, Lucas Rodgers, Matthew Kenyon and Will Grande – creators with a combined following of 10 million across TikTok, Instagram and YouTube.
Beat Six blends makeup and beauty content with “laugh-out-loud entertainment and addictive reality formats.” Designed to hook both dedicated beauty lovers and wider YouTube audiences, the channel offers a “fresh mix of styles, perspectives, personalities, and genuine friendships. Each member brings their own unique creative voice, signature aesthetic, and loyal audience – together forming a diverse yet perfectly complementary collective that inspires, entertains, and keeps viewers coming back for more.”
Beat Six’s vision is to “redefine what beauty content can be”, moving beyond standard tutorial-based content into “bold, long-form formats that fuse humour, personality, and creativity” including challenges, live reactions, behind-the-scenes access, and unexpected collaborations, “all while keeping beauty and makeup at the heart of everything they do.”
The launch strategy centres on a weekly long-form challenge series supported by shorts and mid-form cutdowns throughout the week.
Spirit Studios says the Beat Six format is designed to sit at the intersection of “YouTube’s current boom in long-form content, as well as beauty’s established global reach”, appealing to audiences already engaged with the creator economy while also attracting new viewers through platform-native production.
The channel is open to brand partnerships that align with its mix of “beauty, entertainment, and authentic creator-led storytelling.”
Matt Campion, Founder and Creative Director at Spirit Studios, said: “We’re excited to launch Beat Six, a bold new digital brand produced, and channel managed by Spirit Studios, showcasing the talent of six exceptional UK creators. At a time when YouTube collectives are crossing into mainstream streaming, we’re proud to be at the forefront of this creative shift, building something that feels truly future-focused.”
The Beat Six YouTube channel will debut 14th August, with weekly episodes and ongoing shortform content releases.
Jon Creamer
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