Creative studio Toikido and kids’ entertainment specialist CAKE have partnered to develop and co-produce a long-form animated series PeaKeeBoo.

The collaboration aims to expand the PeaKeeBoo universe from its YouTube shorts into long-form, 5-minute animated episodes.

Set deep among the trees of Flower Meadow Wood, PeaKeeBoo centers around Pea, Kee, and Boo, three friends who love hide-and-seek and the wondrous sounds and visuals of nature.

This partnership combines “Toikido’s creative brand building with CAKE’s storytelling and distribution prowess.”

Singer-songwriter Sophie Ellis-Bextor will provide her voice as the narrator of the PeaKeeBoo animated series.

Golden Bear Toys, a leader in the UK toy manufacturing sector, has been appointed as the master toy licensee for the PeaKeeBoo series. Their role includes launching a range of textured plush, figurines, and activity sets in autumn and winter of 2025.

Darran Garnham, CEO of Toikido, stated, “We are ecstatic to partner with CAKE on this exciting venture. CAKE’s track record in producing high-quality children’s content is unparalleled, and we are confident that together we will bring the magical world of PeaKeeBoo to life, captivating young audiences globally.”

Ed Galton, CEO at CAKE, said, “We are delighted to collaborate with Toikido on PeaKeeBoo. Toikido’s innovative approach to brand building combined with our storytelling and distribution expertise promises to deliver an extraordinary series that will resonate with children and parents alike.”