After Party Studios has been confirmed by Sky Bet to lead digital production on two of their brand channels, Super 6 and League of 72.
Super 6 digital-first content will amplify the weekly free-to-play game, with creators from across the world of sport, as well as fun fan-based content.
Kicking off across Super 6’s digital and social platforms is the 6th Sense format, where fans across the country predict fixture results and the Prove Me Wrong format, where fans take the hot seat to debate football’s biggest talking points.
Following the success of the first two seasons with over 60 million combined social views, Sky Bet and the EFL have also greenlit After Party Studios to produce a third season of League of 72.
PK Humble, StevoTheMadMan & the League of 72 family are back to bring viewers to all the EFL action along with some new faces. Challenges Levels and First Time Fan return, and new for this season, the EFL’s managers will judge the footballing ability of creators in training ground challenge, On Trial.
Dave Horner, Head of Sport at After Party Studios, said: “We couldn’t be happier to deepen our collaboration with the incredible, industry-leading team at Sky Bet. The opportunity to supercharge the iconic Super 6 is a privilege and it’s our mission is to bring the buzz of and culture of football fandom to life on the channel with creator and fan energy. Meanwhile, League of 72 continues to grow as one of the most exciting football content brands in the UK, we’re levelling up again this season with big names, bolder challenges, and more exclusive access than ever before.”
Kevin Brain, Head of Social & Content at Sky Bet, said: “By combining their [After Party Studios’] creative expertise with our deep understanding of football fans, we’re able to deliver industry-leading social media output across Super 6 and League of 72. These channels are designed to put fans right at the heart of the conversation, with innovative formats and engaging creator-led content that bring them closer than ever to the game they love.”
Super 6 and League of 72 content will begin to roll out on the respective channels and social media platforms from today in line with the new football season.
Pippa Considine
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