Former Outsider Managing Partner, Richard Packer, has launched a new commercials production company in London, Packer Productions.
Packer opens with a roster of globally renowned comedy directors: Harold Einstein, Mike Maguire, Biceps, and Sara Haag. Each also brings “strong writing and upstream creative skills”, honed from working both agency and production side “allowing them to collaborate on ideas, scripts and structure — not just execution.”
Recent work by the roster includes Einstein’s campaign for Bournville and VCCP which was named “Ad of the Week” by Campaign, Shots and LBB. Einstein’s work in June for Hellmann’s and Ogilvy UK ‘Distractingly Good’ also achieved MAA’s Ad of Day.
Packer Productions has jobs already in production. Richard Packer commented “Stepping away from something so established wasn’t easy but this was the moment in my life to do something fresh and new with a team of directors I couldn’t turn down”
Richard Packer was previously Managing Partner at Outsider, where he helped build one of the UK’s most awarded production companies. He is a former co-founder of Independent Films and senior producer at BBH and HHCL.
Jon Creamer
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