Digital workflow company for high-end TV and film production, Mission Digital, has become the first HDR Vivid-certified grading facility in the UK.

Located at Shepperton Studios, Mission’s Digital Screening & Grading Room is equipped with a Christie DCI projector on a 4-meter screen, a 31-inch Sony HDR/SDR reference monitor, and most recently, a 77-inch UHD 4K HDR display.

This HDR display not only supports HDR10 and HDR10+, but also fully integrates HDR Vivid, achieving peak brightness of up to 1,600 nits. This makes Mission uniquely capable of offering an end-to-end HDR Vivid workflow—from HDR Vivid grading and mastering through to consumer-level playback demonstrations on HDR Vivid-enabled televisions.

Vincent Zhang, Secretary-General of UWA, said: “We are truly honored and delighted to warmly welcome Mission into UWA. As the first HDR Vivid-certified grading facility in the UK, their pioneering practice and achievements hold landmark significance for the development of the global UHD ecosystem. This marks an important milestone in UWA’s international growth. Looking ahead, we look forward to deepening our collaboration with Mission to demonstrate how HDR Vivid empowers creators in content production, and how optimizing content distribution and presentation can deliver richer, more diverse, and deeply immersive audiovisual experiences for audiences worldwide.”

Mark Purvis, Mission Digital’s CEO, said: “Joining UWA marks an exciting new chapter for Mission. We have always heavily invested in colour science and we were early advocates of ACES colour management. The next natural step is HDR Vivid.” 

Kevin Shaw, Mission’s Head of Colour said: “HDR Vivid allows us to provide filmmakers and studios with cutting-edge tools to ensure their creative vision is presented exactly as intended—whether for global audiences or specifically for the rapidly growing Chinese market. With our HDR Vivid mastering capabilities and the ability to showcase consumer playback on HDR Vivid televisions, we can demonstrate the true end-to-end value of the format. We are proud to collaborate with UWA to showcase these capabilities.”