Marketing company M3.agency is taking a stake in Bristol-based branded content producer 7Fifty, with a view to combining factual-led storytelling with marketing.
M3.agency, which has offices in Birmingham, London and Shropshire, currently manages approximately £40m of billings every year for a mix of domestic and international clients.
Brough’s four-strong team produces branded content, from video shorts and informative reels on socials to long-form factual entertainment series on YouTube and live events. They have worked with talent, such as actor Tom Holland, chef Tom Kerridge and music legend Gary Barlow. 7Fiftyhas produced work for major brands like Birkenstock, Estrella Damm and Bentley Motors.
“This documentary style production is something that we’ve never done before at M3.agency,” says Nick Lovett, ceo of M3.agency. “This partnership gives our clients access to Rosa’s unique storytelling skills. On our part, we bring the search marketing, organic social and hyper digital targeting to the table and, together, we feel it’s a pretty special offer.”
“We both see ourselves as challenger brands and are keen to disrupt the status quo when it comes to marketing,” added Brough, who launched 7Fifty in 2021.
“A prime example of what we do is our work with Electrolux Professional, who has seen a significant rise in customer engagement and leads as a direct result of films showcasing its products in real-life situations. With our support, it has leaned into a dynamic way of capturing content that’s raw, honest and really connects with consumers, and stands out amongst safe, corporate storytelling.”
Pippa Considine
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