Objective Entertainment, part of All3Media’s Objective Media Group, has appointed Lucy Shepherd as Director of Programmes.
Shepherd will work alongside Managing Director Neale Simpson and Creative Director Rebecca Kenny-Smith, leading on the development of new formats and overseeing production across the expanding portfolio.
Lucy Shepherd is a BAFTA-winning Executive Producer with over 25 years in television. Her key credits include Hunted (C4), Race Across the World and Celebrity Race Across the World (BBC One), and the award-winning Junior Doctors (BBC One/Three). Starting her career at the BBC, she has held senior roles on shows including Big Brother, Sun, Sex and Suspicious Parents, and I’m a Celebrity Get Me Out of Here.
Objective Entertainment’s Baked With Love, an eight-part holiday competition for Hallmark is slated to premiere in October. The series, presented by Tamera Mowry-Housley with judges Anna Haugh and Vaughn Vreeland, caps off a string of recommissions for Objective Entertainment. Returning titles include series 15 of Celebs Go Dating; series 35 and 36 of The Only Way is Essex (ITV2); series 3 of Vinnie Jones in the Country (Discovery); series 3 of Alan Carr’s Picture Slam (BBC One); series 2 of Wheeler Dealers: World Tour (Discovery), and series 5 of Lingo (ITV) which consists of 29 brand new 60-minute episodes, a Soccer Aid special and 10×30-minute fun-filled celebrity episodes set to air in the new ITV weekday evening slot.
Lucy Shepherd said: “I’m thrilled to be joining Objective Entertainment at such an exciting and busy time and can’t wait to get stuck in to developing new series alongside Neale and Rebecca as well as overseeing our current productions.”
Neale Simpson, Objective Entertainment MD, added: “Lucy brings both huge programme-making experience and a genuine passion for creating empowered and happy teams – we’re privileged to have her join us to help deliver our growing slate of shows.”
Photo credit: Lottie Copland
Jon Creamer
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