Director Loren Denis is joining the roster at Superprime, expanding her representation from the US and France.
Denis, a former model who began her career in New York, developed her visual sensibility from years spent in front of the camera before finding her calling behind it. Today, she’s known for films that capture her subjects in unguarded, moments.
Her work spans clients including Hoka, the Olympics, FIFA, Nike, MGM, and Adidas as well as stars like Lionel Messi, Lewis Hamilton, A$AP Rocky, Neymar and Jane Fonda.
Most recently, she directed a campaign for HOKA, which celebrates the power of community. ‘Together We Fly Higher’ traces the quiet triumphs and challenges that define a runner’s journey, the highs and lows every runner knows. Set to Bob Dylan’s “Shelter from the Storm”, it captures how progress is never truly solitary, but supported by a network of coaches, teammates, and family.
Rebecca Skinner, Co-Founder of Superprime Films adds “Loren’s dedication to her craft has been inspiring to watch through our years working together. She immerses herself into every fragment of the process from start to finish, creating work that feels intimate and instinctive. We’re thrilled to support her next chapter in the U.K.”
Pippa Considine
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