Lapland Studios, a new arm of the Lapland Group which stages live festive events, is launching an animation series Lumo the Lapland Reindeer, 30-episodes focusing on the story of Lumo and his discovery of the magical Lapland World.
The direct to digital series follows four characters, designed to show pre-school children that every new experience, big or small, is an adventure and part of growing up. It will air via YouTube Kids.
Lumo The Lapland Reindeer has been developed alongside TeamFalco, using audience affinity to form the concept for the platform. The creative was developed in-house at Lapland Studios under the direction of Chris Battle, Creative Production by Melissa Czaja, previously of WildBrain and James Baker, Chair of Lapland Studios, and previously President of Red Arrow Studios.The series production, led by Head Of Lapland Studios; Chris Battle, will air its first episode on Friday 12th December and drop 2 episodes weekly.
Chris Battle, Head of Lapland Studios said: “Lapland Studios represents a major step forward in our mission to bring the world of Lapland to more families globally. By expanding beyond the live experience, we are able to scale our storytelling to more children, in ways that were never possible before. Lumo The Lapland Reindeer is the first animation by Studios, and we are thrilled to begin this next chapter of growth.”
“Our purpose has always been to nurture and celebrate belief in Father Christmas to make Christmas wondrous for families. There can be no belief without story, so expanding the Lapland Universe via Lapland Studios feels like a natural evolution. Lumo the Lapland Reindeer if the first of many stories that will help us share the magic with children everywhere,” say Mike & Alison Battle, Founders, The Lapland Group
Nico Lockhart, Managing Director, TeamFalco adds: “It’s exciting to work with a team that actually engages with the nuances. YouTube is crowded, so helping the Lapland creative team cut through the saturation for Lumo with our audience affinity insights and discovery-driven creative was exactly the kind of focused, YouTube-first work we like to do.”
Pippa Considine
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