ITV and BBC Sport have secured the rights to broadcast the FIFA Women’s World Cup 2027, ensuring that the biggest tournament in women’s football remains free-to-air for UK audiences.
Building on the successful collaboration for previous major tournaments, the partnership will bring every key moment, match, and story from the global stage to millions of fans across the UK.
The tournament, consisting of 32 teams, kicks off on 24 June 2027 and will be the first Women’s World Cup to take place in South America. 64 games will be played over eight host cities, with the final taking place on Sunday 25 July.
ITV and BBC Sport have teamed up to share TV rights equally. Games will be split across both broadcasters, with both airing the final.
ITV will deliver extensive live match coverage across ITV1, ITV4 and ITVX, led by ITV Sport’s stellar presenter and punditry line-up. Highlights of every match will be available for viewers on ITVX and across ITV’s social channels. ITV’s package of coverage includes social platforms @ITVFootball on X, Facebook and Instagram and @ITVSport on TikTok and YouTube.
ITV will continue to be the home of the Lionesses, airing all of England’s qualifying matches and friendlies on ITV1, ITV4 and ITVX ahead of the tournament.
BBC Sport will deliver comprehensive live match coverage across TV and BBC iPlayer, ensuring fans can watch the big sporting moments wherever they are. In addition, BBC Sport’s digital platforms will offer an unparalleled experience, with real-time clips, in-depth highlights, expert analysis, and behind-the-scenes content available across the BBC Sport website, app and social media accounts (@BBCSport on TikTok, Instagram, Facebook and X, as well as @BBCWomensFootball on TikTok).
Niall Sloane, ITV Director of Sport, says: “ITV is proud to play a key role in supporting the tremendous growth of women’s football in the UK. ITV Sport is the home of the Lionesses and it’s vital we ensure tournaments like the FIFA Women’s World Cup 2027 remains free-to-air for generations of football fans to enjoy, with support of the game at an all time high.
“ITV’s coverage of the Lionesses victory over Italy in the UEFA Women’s EUROs 2025 Semi-Final delivered ITV’s biggest peak audience of the year with 10.2 million people tuning in, highlighting the brilliant support and interest in women’s football. The FIFA Women’s World Cup 2027 is sure to be another standout tournament and we look forward to continuing our relationship with both FIFA and the BBC.”
Alex Kay-Jelski, Director of BBC Sport, says: “BBC Sport has been a longstanding champion of women’s football, helping to elevate the game to where it is today – a sport experiencing unprecedented growth in popularity and reach across BBC Sport platforms. From domestic leagues to major international tournaments, we’ve brought the defining moments to millions across the UK already, including this summer’s Women’s Euro. Extending our partnership with FIFA alongside ITV ensures that the drama and spectacle of the Women’s World Cup remains free-to-air, continuing to inspire audiences across the UK, and bring in new fans of the game.”
ITV Sports rights portfolio includes the Men’s FIFA World Cup 2026, UEFA Men’s Euros 2028, Men’s FIFA World Cup 2030, Guinness Men’s Six Nations Championship, ITV Horse Racing, LIV Golf and the Carabao Cup among many other sporting highlights.
BBC Sport’s rights portfolio also includes FIFA World Cup 2026 and 2030, the Olympic Games, UEFA Euro 2028, Women’s Rugby World Cup 2025, Wimbledon Championships, FA Cup, Women’s Super League and Match of the Day (Premier League and Champions League highlights).
Pippa Considine
Share this story
