ITV has ordered a new Saturday morning show with Ainsley Harriott, from Rock Oyster Media, recommissioned Yeti’s series with Prue Leith and extended Blue Marlin’s slot with James Martin, following a successful run of series this year which saw its highest share of viewing since 2017.
Commissioned by Katie Rawcliffe and Leanne Clark, the new lineup for 2026 will build on ITV’s Saturday morning success in 2025 which has seen share of viewing grow by +8%. Alongside new James Martin will be a brand new series with Ainsley Harriott plus the return of TV favourite Prue Leith.
Prue Leith’s Cotswold Kitchen will return to ITV for a third series. Prue and her husband John, will be inviting more guests into their picturesque Cotswolds home.
Saturday mornings will also feature an extended version of James Martin’s Saturday Morning, which will now run until midday, filling a slot across two and half hours, with recipes, celebrity guests and entertainment.
Following James Martin, Ainsley Harriott will front a new 30 minute show, Ainsley’s Taste of the Bahamas, where he will explore the flavours and culture of the Caribbean.
Assistant Commissioner, ITV Entertainment and Daytime, Leanne Clarke, said: “With the return of the much loved Prue Leith’s Cotswold Kitchen and extended James Martin’s Saturday Morning, plus a new exciting series with Ainsley Harriott, we are confident that our viewers will have even more reason to wake up with ITV on Saturdays, enjoying a truly entertaining start to the weekend.”
Prue Leith’s Cotswold Kitchen Series 3 is a 15 x 60’ Yeti production for ITV. The Executive Producers are Sian Price and Sarah Stevenson and Series Producer is Sara Allen.
James Martin’s Saturday Morning is a 42 x 150’ Blue Marlin production for ITV. The Executive Producers are Fiona Lindsay and Jon Holman.
Ainsley’s Taste of the Bahamas is a 10 x 30’ Rock Oyster Media production for ITV. The Executive producers are Charlotte Davis and David Nottage and Series Producer is Claire Wilkes.
Pippa Considine
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