Fremantle UK has partnered with Flowstate, the newly launched creative agency founded by premier league star, Eberechi Eze, to develop and produce premium entertainment, factual and brand-funded content across television, digital and streaming platforms.
Together, they will deliver a diverse slate of brand-funded campaigns and scripted and unscripted content.
Amelia Brown, CEO of Fremantle UK said: “Ebere and the team at Flowstate represent a bold new voice in creativity and entrepreneurship. This partnership reflects Fremantle UK’s ambition to collaborate with exceptional talent in new and exciting ways – bringing together storytelling, originality and creative innovation to deliver stand out content. We’re incredibly excited about what’s to come.”
Eberechi Eze, founder of Flowstate adds: “Flowstate is about pushing creative boundaries and telling stories that inspire. Partnering with Fremantle UK allows us to realise that vision at scale – developing content that captures ambition and creativity. Whether in sport, music, fashion or wider culture, I want to create stories that connects with audiences everywhere. That ambition aligns with the work of the Eze Foundation, which supports young people through mentoring and creative development, and through Flowstate and Fremantle, I hope we can offer many meaningful experiences across our productions.”
The Eze Foundation, run by Eze alongside his playing career, works with over 30 schools across the UK to provide mentoring, internships and creative opportunities for young people. Flowstate aims to extend that work through its own productions – offering behind-the-camera opportunities and hands on experience across it’s slate.
Fremantle International will handle all global distribution of content developed through the venture.
Jon Creamer
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