Welsh indie Cwmni Da has hired former Chalkboard TV and Amazing Productions exec, Olivia Simove, as its new Content Director.
Simove has previously developed programmes for Gordon Ramsay and the Hairy Bikers and also developed Channel 4 formats like How to Lose Weight Well and Mend It For Money, as well as ITV’s The Hard to Please OAPs.
She’s also produced content for digital platforms, including two Channel 4 series of a cosmetic surgery format called Skin Deep, where people who’ve had extensive surgeries have to guess what each other have had done.
Simon said: “The potential here is massive because we are living in a time when there are huge changes in television and it’s great to be on that journey with people who also want to move forward.
“The streamers are hungry for content. We’ll be co-producing, partnering and looking at new business models. Hopefully, we can make a name for Caernarfon on the world stage.”
Cwmni Da Chief Executive Bethan Griffiths said: “Olivia has a hugely impressive track record and her skillset, energy and enthusiasm will bring fresh ideas which will help us reach our potential as a company.
“We now also need to be seeking out opportunities to produce branded and commercial content to tap into new income streams whilst also producing the best content for all platforms that our current customers S4C and BBC Wales need and deserve.
“Making Welsh language programmes has always been and will remain at the heart of what we do at Cwmni Da.
“Selling Welsh language programmes to the world is a big part of our mission but we know we have the capability to do other things too.
Picture: Stacey Oliver
Jon Creamer
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