3 Rock Productions – the All3Media label led by Brian O’Driscoll and Craig Doyle – has partnered with European Professional Club Rugby, the tournament organiser of the Investec Champions Cup, to launch a new Investec Champions Cup show, fronted by former French international Benjamin Kayser.
The series combines the best highlights and biggest moments from the Investec Champions Cup with a “deeper celebration of the unique rugby destinations that define the competition.” Each episode showcases the supporters, culture and matchday experience surrounding Investec Champions Cup rugby.
The debut programme was filmed in Bayonne, the rugby hotbed of south-western France, capturing the city’s “passion, atmosphere and deep connection to the sport.” Kayser guides viewers through each destination, meeting fans, exploring iconic locations and providing insight from a player who has lived and breathed European rugby.
The show will be distributed worldwide through EPCR’s international broadcast partners – including beIN, FloRugby, Premier Sport and SuperSport – and showcased on EPCR’s OTT platform EPCR TV and the Investec Champions Cup YouTube channel, ensuring global access for Champions Cup supporters.
3 Rock currently produces the Gallagher PREM highlights show for ITV, and its documentary slate includes Lomu: The Lost Tapes, Shoulder to Shoulder and After the Roar.
Rob Williams, Chief Content Officer at 3 Rock Productions, said: “We’re absolutely delighted to be producing this new and exciting series for EPCR. When we first spoke with EPCR, we pitched a show that leaned fully into the experience of international club rugby — not just the on-the-pitch action, but the noise, the colour, the culture and the sense of place that make this tournament so special.
“The Champions Cup has a rich history, filled with iconic teams, world-class stars and unforgettable moments, and we wanted to tap into all of that while celebrating the fans and cities who shape the competition. Bayonne was the perfect starting point — a truly unique rugby destination with an atmosphere like no other — and being out there among the supporters really set the tone for what this series is all about.”
Jacques Raynaud, EPCR’s CEO, added: “This is a major development for EPCR and how we promote the Investec Champions Cup to fans around the world. The first two rounds of the 2025/26 season have been packed full of world-class rugby, a record number of fans in stadia and some big statement wins. Our new show is the perfect shop window for the culture, colour and Test rugby in club colours that make up the Investec Champions Cup.”
The Investec Champions Cup show is available globally via EPCR’s broadcast partners and on the EPCR YouTube channel.
Jon Creamer
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