ProdCo has signed London-born filmmaker and photographer Frank Lebon for global commercial film representation. This marks Lebon’s first production company signing in the advertising world.
A cult figure within the art scene, Lebon is celebrated for his immersive, author-led films that often fuse graphic design, photography and animation, realised through intimate camera work and analogue processes.
His commercial work includes campaigns for Gucci, Dior, Adidas, Nike, Prada, and Diesel. Highlights include Skims Lab with Wieden+Kennedy (Skims’ first national TV campaign), Nike x Off-White’s “Football” with Virgil Abloh, and his recent work on Diesel’s Spring/Summer 2025 campaign film. He has directed music videos for King Krule, Mount Kimbie, and James Blake, including the acclaimed “Can’t Believe the Way We Flow,” as well as “Sundress” for A$AP Rocky.
Beyond moving image, Lebon has published two photo books and exhibited in London and New York.
(Photograph by Frank Lebon)
Jon Creamer
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