Disney+ has begun its festive campaign ‘A lifetime of great stories’ with a 60” film, directed by Frédéric Planchon through production company Academy Films, supported by VCCP’s content studio Girl&Bear.
The film tells the story of a little girl who first discovers her love for “Mickey Mouse at Christmas”. We see her grow up – through childhood, adolescence and adulthood, seeing key moments of her life with Disney+ stories by her side at every turn. From watching “Home Alone” as a child to the comforting “Modern Family” series, keeping her company at university, to watching FX’s “The Bear” while commuting to work as an adult. Eventually, now a mother herself; she watches as her own daughter falls under the same spell of Mickey and friends years later.
Disney+ Campaign Credits
- VICE PRESIDENT OF MARKETING: Emma Quartly
- DIRECTOR OF BRAND: Sophie Long
- CREATIVE DIRECTOR: Lee Parker
- SENIOR BRAND MARKETING MANAGER: Daphne Philippou
- SENIOR MANAGER PRODUCTION & CREATIVE OPERATIONS: Michael Northern
- CREATIVE OPERATIONS SUPERVISOR: Mia Maxwell
- BRAND MARKETING COORDINATOR: Ademide Kasunmu
Agency Campaign Credits
- ADVERTISING AGENCY: VCCP
- GLOBAL CHIEF CREATIVE OFFICER: Darren Bailes
- CREATIVE DIRECTORS: Chris Willis, Paul Kocur
- MANAGING PARTNER: Victoria Reiz
- ACCOUNT DIRECTOR: Courtney Markham
- ACCOUNT MANAGER: Stella Wharmby
- PRODUCER: Ben Exley
- CHIEF STRATEGY OFFICER: Max Keane
- PLANNING DIRECTOR: Devin Ross
- PRODUCTION COMPANY: Academy
- DIRECTOR: Frederic Planchon
- EDITOR: Nik Hindson
- EDIT HOUSE: Assembly Rooms
- POST-PRODUCTION COMPANY: Selected Works
- POST PRODUCER: Angie Broomfield
- COLOURIST: Jean-Clement Soret (Company 3)
- AUDIO POST-PRODUCTION COMPANY: Jungle Studios
- SOUND ENGINEERS: Ben Leeves / Sean Mahoney
Staff Reporter
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