FilmNova has brought in Rupinder Downie, former content solutions leader at Channel 4, as Commercial Director.
Rupinder will lead the company’s commercial strategy, exploring new brand partnerships and revenue opportunities across FilmNova’s portfolio of live sports, creative content and digital ventures. Her appointment marks a step in FilmNova’s plans to build stronger links between broadcasters, rights holders and brands, and to accelerate growth through new digital and commercial models.
Phil Sibson, Managing Director of FilmNova, said: “Rupinder’s track record at Channel 4 in creating partnerships that connect audiences, brands and broadcasters is second to none. She brings a strategic mindset, deep industry relationships and a brilliant understanding of how commercial creativity can power content. We’re excited to have her join the team as we look to drive FilmNova’s next phase of growth.”
Rupinder Downie added: “FilmNova’s ambition and reputation for producing world-class sport and original content is genuinely impressive. There’s a real opportunity to build on that creative strength by forging new partnerships that enhance audience engagement and drive commercial growth. I’m thrilled to be joining such a talented and dynamic team.”
Paul Foster, Group CEO, the Great Run Company group, said: “This is a key appointment for FilmNova at a pivotal time. Rupinder’s expertise in brand strategy and her instinct for innovation will be invaluable as we expand our offer across live sport and digital content. We will continue to strengthen the team in 2026 and have exciting plans and opportunities ahead in broadcast, content and live events.”
Rupinder’s arrival follows a strong year for FilmNova, which has recently been awarded the contract to produce the Boat Race as it moves to Channel 4 in a landmark 5-year right deal. The company has also picked up three nominations at the 2025 Broadcast Sport Awards, including Sports Production Company of the Year.
Founded in 1988 by Sir Brendan Foster, FilmNova specialises in factual content, live production, documentaries, promos and highlights. Its live portfolio spans global and domestic events, including:
- Host Broadcaster of London Diamond League Athletics
- The Boat Race and Para Sport including Superhero Tri for Channel 4
- The Great North Run and Great Manchester Run for BBC Sport
- Live Boxing and Live UK’s Strongest Man for Channel 5
- Host Broadcaster of the T100 Triathlon World Tour (four continents in 2025, culminating in Qatar in December)
Beyond live sport, FilmNova is a long-term content partner of UEFA (Champions League, Europa League, Europa Conference League promotional trailers) and is currently in production on a major ITV documentary, Torvill and Dean: Our Last Dance.
FilmNova is part of the Great Run Company group, which also includes The Great Run Company, organisers of the AJ Bell Great North Run, and are partners in Athletics Ventures LLP.
FilmNova has offices in Gateshead and London.
Pippa Considine
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