Married at First Sight indie CPL is making changes to its senior management and bringing in Joe McLusky, formerly of Lime Pictures, in the new role of General Manager.
McLusky will report directly to Murray Boland, who will take on the role of CEO from his current role as Chief Content Officer.
Danielle Lux, who has led CPL through two decades, will move to the newly created role of Executive Chair. In this role, she will continue to guide the company’s strategic and creative ambitions.
McLusky has held senior roles including Vice President & General Manager of Non-Scripted at Paramount’s VIS UK, where he led the production of over 1150 hours of content and expanded its output into new genres and for new channels. More recently, Joe worked as Director of Production for Lime Pictures, Lion TV, and Wise Owl Films, managing £50M+ of annual content. He now works as a consultant and Executive in Charge (EIC) on a number of UK and international projects, including CPL’s upcoming new format The Hunt (w/t). Other roles include helping launch Liz Murdoch’s Shine TV as its first Director of Production, Head of Production for Granada TV’s Entertainment division, and Production Executive for ITV Studios.
Danielle Lux said: “CPL has always been about creating the right space for the most talented people to do their best work. So, I’m delighted to welcome Joe to CPL – his experience is unparalleled, and I know he will contribute to CPL’s continued growth. My role will be changing from the day to day running of the business and Joe’s appointment will allow me to focus more fully on strategy and creativity. I will hand the reins to my co-founder and long-time collaborator, Murray in January 2026. These 20 years of growing CPL have been the best of my career – incredible people and powerful shows. I know this new structure is going to allow CPL to continue to grow and flourish.”
Chief Operating Officer Janet Oakes will transition into a new part-time role in 2026, but will remain on the CPL board as director and continue to support the company’s strategic initiatives.
CPL shows include Married at First Sight UK, Love Is Blind UK, Stranded on Honeymoon Island and A League of Their Own.
Pippa Considine
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