ITV Studios has confirmed The H Club Studio as the new location for its Daytime shows, Lorraine, This Morning and Loose Women.

From January 2026, the new studio, in London’s Covent Garden, will see the ITV Studios Daytime label produce and broadcast almost 900 hours of live daily programming annually.

The new studio, formerly The Hospital Club, will be equipped with state of the art tech including a 360 degree set with LED walls which will “ensure a quick turn around between shows and maximise use of the studio space.” The shows will be produced “in a more sustainable way” using one, high spec, remote gallery to produce and broadcast all three live programmes daily and any other productions wishing to use the space outside of the Daytime transmission. The remote gallery will be supplied by Gravity Media.

ITV Studios will occupy two floors of The H Club including the renovated studio. The shared studio space which will “allow for increased synergy between the three Daytime shows” and the central London location is convenient for booking and visiting guests.

Emma Gormley, Managing Director ITV Studios Daytime  said: “As we work towards more cutting edge and efficient ways to produce Daytime shows in 2026, this move to The H Club studio offers state of the art technology that we can use across our programmes to create shows that are distinctive – with a look and feel that are familiar to and loved by our viewers.

“In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period.”

The move to a new central London location was announced as part of wider production and scheduling changes to Daytime earlier this year.  Plans were also outlined for Lorraine, This Morning and Loose Women to be produced by one team with shared resources.