In the run up to charter renewal in 2027, the BBC has launched a campaign to spotlight its value to audiences today through a video trail made by in-house production team, BBC Creative.
It was directed by Billy Boyd-Cape at Academy, with help from Picture Shop, 1920 VFX; 750MPH and Tenthree.
Launching with a 60 second TV trail, the campaign aims to showcase the BBC’s “uniquely vast and varied value.”
“From vital fact-checking services to breathtaking content from the natural world, and from the drama of the Traitors roundtable to the £5 billion that is contributed to the UK economy each year, the BBC’s offer and impact spreads far and wide, and this campaign successfully brings that truth to life.”
The campaign will continue as a multichannel rollout across audio, social and digital, demonstrating the BBC’s unique offer to individuals and impact across society.
Jon Creamer
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