AI solutions outfit, Veritone, has announced a strategic partnership with Creative Artists Agency (CAA) to power theCAAvault.

theCAAvault. is described as an “industry-leading synthetic media vault conceived by CAA to serve the entertainment community.”

CAA is accessing Veritone’s Digital Media Hub (DMH) technology for theCAAvault to store the intellectual property of the participating talent’s name, image and likeness. TheCAAvault offers a “secure repository to store assets and all associated metadata”, like synthetic counterparts, including digital scans and voice recordings. Talent has access to a personal vault, which enables secure storing and sharing to safeguard their name, image, and likeness.

“Ethics-led and talent-friendly applications of emerging technologies, like AI, are a top priority for CAA, driving us to innovate new ways to support and protect artists,” said Alexandra Shannon, Head of Strategic Development, CAA. “The launch of theCAAvault is one such innovation. By partnering with a trusted organization like Veritone, we can maintain the security of the artist’s assets, while working to ensure that AI is responsibly integrated into opportunities across the entertainment landscape.”

“Veritone has championed ethical AI and data security for nearly a decade, and this partnership with CAA further exemplifies our ongoing commitment to leveraging technology for the greater good,” said Sean King, General Manager of Veritone Media and Entertainment. “Together with CAA, we are resolute in our dedication to safeguarding the interests of talent while raising the bar for data security and ethical AI in the entertainment industry.”

Jon Creamer

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