United Agents launches unscripted division

United Agents has launched a dedicated unscripted division representing leading figures from factual and reality television as well as digital-first creators and influencers.

The new division will also support existing United Agents clients looking to explore opportunities in unscripted television and branded content.

The new department will merge United Agents’ existing list of presenters and unscripted talent, with recent projects including Steph McGovern presenting ‘The Big Deal with Steph McGovern’ for the BBC (TX’ing this Autumn), Susie Dent’s Channel 4 show, ‘Secret Genius’, the appearance of four United Agents’ clients in the first season of Celebrity Traitors: Kate Garraway, Nick Mohammed, Paloma Faith and David Olusoga, Tom Read Wilson’s runner-up appearance in I’m a Celebrity, and Stephen Libby’s 2026 win of Traitors.

In addition to those mentioned above, the department’s clients include Ashley James, Nigel Ng, Donal Skehan, Francesca Rowan-Plowden, Lucy Watson and Harry Trevaldwyn, as well as a growing slate of creators such as Max Fosh, Henry Rowley, Hayley Morris, Gaz Oakley, The Squid Vids and Sam Morris.

Headed by Matt Nicholls (who has been at United Agents since 2010, after nearly a decade in television production), the agency’s new division has also appointed its first external hire, Holly Hirsch. Hirsch joins the department from Mirador, and specialises in digitally‑native talent.

Matt Nicholls, Head of Unscripted, said: “This is a natural evolution for United Agents, we’ve long represented talent who thrive in unscripted and entertainment formats, and this new division allows us to formalise that work and build on it with even greater focus and ambition. I’m delighted to welcome Holly to the team, and together we are looking forward to championing talent who are redefining what entertainment looks like. UA’s new division will work closely with broadcasters, streamers, and production companies to develop and package standout projects, while also nurturing the next generation of creators and presenters”.