Tinopolis Group digital-first subsidiary, UpStream Media, has announced its first studio acquisition deal brokered by Marmalade Sky on behalf of UpStream Media, licensing 25 hours of premium factual content from Paramount Global brands, including Smithsonian Channel.

Under the terms of the deal, UpStream Media will premiere the content across its flagship YouTube channels Naked Science and Origin, reaching audiences in the US, UK, Australia, New Zealand, and Scandinavia. Licensed titles include Project Artemis, Space Disasters, Space Voyages, Making Tracks on Mars, Apollo’s Moon Shot, Shuttle Discovery’s Last Mission V- and Day: Volcanic Planet for Naked Science and My 10 Kids & Me: Mega Families for Origin, with content tailored to UpStream’s established science, history, and factual storytelling audiences.

Don McGregor, President, Paramount Global Content Licensing, said: “Digital platforms have created a genuine market for premium factual content, and UpStream has built the scale to serve this highly engaged audience. With Paramount as their first studio partner, this deal opens up real opportunity to extend the reach of our premium factual library through a distribution model that is only going to grow.”

Joe Elliott, Head of UpStream Media, added: “We’re incredibly proud to announce this deal with Paramount and UpStream Media. Partnering with such a respected studio is a major milestone for UpStream and a strong validation of the scale and quality of our digital channels. This deal demonstrates that digital-first publishers can be trusted custodians of premium, long-form content.

“Digital platforms have created a genuine market for premium factual content, and UpStream has built the scale to serve this highly engaged audience. With Paramount as their first studio partner, this deal opens up real opportunity to extend the reach of our premium factual library through a distribution model that is only going to grow.”