ITV has announced a new three-year deal for The 1% Club.
The 1% Club remains the biggest original quiz show in more than a decade. It regularly exceeds 5 million viewers an episode and since launching three years ago, it has been streamed over 60 million times and reached over 43 million viewers.
The 1% Club has also enjoyed major international success, establishing itself as one of the best-selling original British entertainment formats of recent years.
The 1% Club host, Lee Mack says: “I’m delighted that ITV have given us three more series to discover Great British clever clogs. I just told my family how old I would be when these three series are over, but apparently I got it wrong. Which shows you how well I’d do as a contestant.”
ITV’s Director of Factual Entertainment, Sue Murphy, said: “We’re thrilled to be renewing The 1% Club for a further three years. The show has become a huge hit with viewers of all ages. With Lee at the helm as always, we can’t wait to bring more series and specials to the viewers. It’s a brilliant entertainment show with a unique format that viewers love to play along with at home, and its broad appeal makes it a hugely valuable part of our slate on ITV.”
Executive Producers and creators of The 1% Club, Dean Nabarro and Andy Auerbach, said: “It’s a wonderful vote of confidence that ITV have commissioned three more years of the show and we’re delighted that so many more people will now get the chance to join The 1% Club.”
ITV will commission further series and specials of The 1% Club over the next three years, alongside the return of The 1% Club Rollover later this year and The 1% Club Kids Special, due to air later this month.
The series is commissioned for ITV by Director of Factual Entertainment, Sue Murphy.
The 1% Club was created by Dean Nabarro and Andy Auerbach, and is a Magnum Media production for ITV.
Jon Creamer
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