Fred Sirieix will front Waddell Media series Fred’s Ultimate Hotels for Channel 4, sponsored by Tripadvisor.
The series will take viewers behind the scenes of some of the world’s luxury hotels, with Sireix visiting The Royal Mansour in Marrakesh and the Royal Madikwe safari lodge in South Africa, Raffles Hotel in Singapore and Les Barmes de l’Ours in the French Alps.
In every episode, he experiences each hotel from both sides of the reception desk. First checking in as a guest to enjoy everything the property and destination have to offer, then swapping to staff uniform, working alongside the hotel teams.
Throughout the series, he assesses each hotel using his own Five Fs: First Impressions, Facilities, Flawless Service, Fine Details and Feeling.
Each episode culminates in Fred presenting his Hospitality Hero Award to one outstanding member of staff.
Jannine Waddell, Executive Producer at Waddell Media, said: “Fred is the perfect host for this series. As one of the world’s leading hospitality experts, he knows exactly what it takes to deliver truly exceptional five-star service. But what makes Fred so special is that he’s never afraid to roll up his sleeves and get back to the job he loves. Whether he’s checking in guests, working front of house or supporting the team behind the scenes, he has enormous respect for the people whose passion and dedication create unforgettable experiences. Ultimate Hotels isn’t just a celebration of extraordinary destinations and luxury escapes – it’s a celebration of the remarkable staff who go above and beyond every day to make those experiences possible.”
Channel 4 Senior Commissiong Editor, Clemency Green said: “Fred’s Ultimate Hotels is an intoxicating mix of escapism, warmth and discovery, led by one of television’s most engaging hosts. Whether you’re an armchair traveller or a would-be guest dreaming of a stay, Fred’s adventures promise laughter, insight and a generous dose of wanderlust.”
Fred’s Ultimate Hotels was commissioned for Channel 4 by Senior Commissioning Editor, Clemency Green, with Director of Commissioning, Nations & Regions and Head of Lifestyle, Jo Street. The series is produced by Belfast based Waddell Media. Paula Campion is series producer; Luke Campbell is series director and Jannine Waddell is Executive Producer. Fred’s Ultimate Hotels is sponsored by Tripadvisor.
Pippa Considine
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