Aardman’s Peter Lord and David Sproxton have hired Sarah Cox as executive creative director to help develop a new slate.
Cox will oversee the development of a new raft of Aardman intellectual properties aimed at kids and family audiences across all platforms including digital and broadcast. The projects will focus on the company’s signature humorous character-driven stories with global brand recognition in "a variety of visual styles." Cox will also be charged with bringing on new creative talent.
Peter Lord, Co-founder and Creative Director at Aardman said; "I’m simply delighted that Sarah is joining Aardman at this very exciting time. With her flair for developing and mentoring creative people, she’s the perfect person to drive some terrific new projects. At Aardman, we love creating characters, telling stories, and delivering them with wit and irreverent humour, and I’m thrilled to have Sarah along for the adventure."
Sarah Cox said: “I am delighted to be offered this unique opportunity to help develop the creative concepts that will ultimately shape the future content of such an inspirational studio as Aardman. We have been given a bold and exciting remit to find new characters, innovative concepts and creative talent that will continue to produce the top quality humour filled content that the studio is known and loved for. I am a long-time admirer of the collaborative spirit and ethos of Aardman and I am really looking forward to becoming part of that team.”
Prior to joining Aardman, Cox was the owner and Creative Director of animation company ArthurCox, which she launched in 2002 alongside Sally Arthur.
During this time, she workedwith Aardman as a commercials and short film director. She directed the award winning film, “The Itch of the Golden Nit” in 2011, which was created under the Tate Movie Project, with the participation of 34,000 children across the UK. She also co-directed the road safety mini-series “The Peculiar Adventures of Hector,” which won a British Animation Award and the environmental stop-motion short film “Don’t Let It All Unravel,” which won multiple awards and played at numerous festivals, Including the Grand Prize at Tricky Women in Vienna 2008.
Most recently, Cox created and directed the animation pre-school series Nina Needs to Go! for Disney Junior and the educational online series Search It Up – Azoomee.
Before establishing ArthurCox, Cox was at Picasso Pictures from 1994-2002, where she directed several commercials for major brands including Virgin Megastores, Sanatogen and Boots No7.
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