The indie behind Neil Patrick Harris-fronted gameshow What’s in the Box for Netflix, Rollercoaster Television, is to become a stand-alone business outside of ITV Studios and is relaunching as Rollercoaster Studios.
Founders James Fox and Dom Waugh remain as Joint MDs and Sarah Boyce continues as Head of Production.
Rollercoaster Television was founded by former Remarkable Television execs Fox and Waugh in 2021 and backed by ITV Studios. Alongside What’s in the Box, the company recently rebooted classic gameshow You Bet as You Bet on Tour with Stephen Mulhern for ITV1.
Large-scale entertainment IP will continue to be a core focus of the business, as well as expanding into talent-led podcast and vodcast formats and digital-first content.
Rollercoaster Studios will continue its relationship with ITV Studios in a new production and distribution deal.
Fox and Waugh commented: “We’re incredibly proud of what we’ve created so far with ITV Studios but it’s time to evolve. Our ambition for the future is to take strategic advantage of global opportunities in formats and storytelling, focusing on multiplatform audiences.
“Having Sarah Boyce alongside us as Head of Production is the perfect complement to our creative skillset, allowing us to develop new production models and take advantage of the latest technical and AI innovations.”
“We’re hugely grateful to Tim Carter, Julian Bellamy and everyone at ITV Studios for helping us launch and build Rollercoaster. Now, we’re looking forward to the next chapter.”
Tim Carter, MD ITV Studios, UK Unscripted adds: “James and Dom are dynamic entertainment producers with a proven track-record of developing and overseeing numerous successful hit shows – from rebooting popular formats to shiny-floor quiz shows with scale. I am delighted that ITV Studios has been part of their journey and look forward to continuing to work with them in our evolving relationship. I wish them all the very best with their venture.”
Jon Creamer
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