Rohde & Schwarz has acquired branding, graphics, automation, master control and playout outfit Pixel Power Ltd.
The acquisition is part of a strategy for Rohde & Schwarz to expand further in broadcast playout. The subsidiary will be renamed "Pixel Power Ltd. – A Rohde & Schwarz Company".
Cornelius Heinemann, Head of Transmitter and Amplifier Systems, File Based Media Solutions, explains: "With the acquisition of Pixel Power we are significantly expanding our Broadcast & Media portfolio with new and exciting solutions. Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. "
James Gilbert (pictured), co-founder and CEO of Pixel Power, adds, "Our virtualizable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously."
CEO James Gilbert and CTO Nick Wright will remain with the company in their current positions and continue to develop Pixel Power.
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