Reuters and ITN have announced a partnership that will make the ITN archive more accessible to production companies, content creators, publishers and digital platforms worldwide, exclusively through the Reuters Connect marketplace.
Spanning more than 70 years, the ITN archive runs from Royal weddings, the release of Nelson Mandela and the fall of the Berlin Wall to major global events and defining cultural moments.
Searching ITN’s archive content will be enriched using Reuters proprietary artificial intelligence technology running in Reuters Imagen, the Reuters-owned media asset management technology platform. Detailed metadata, including transcription, shot listing and translation, will be added making it easier for customers to find relevant footage quickly and precisely.
Reuters will also digitise an additional 12,000 hours of ITN video in its in-house facility.
“This partnership shows how Reuters can combine technology, content management and global distribution to unlock the value of media organisations’ archives,” said Alphonse Hardel, Head of Reuters News Agency. “ITN’s archive is a journalistic treasure trove. By digitising more of that footage and enriching it with detailed, AI-generated metadata, we can help customers discover and use this remarkable record of history.”
ITN’s television news archive dates back to its first broadcast in 1955 and continues to grow through journalism produced by ITV News, Channel 4 News, 5 News and ITN’s wider newsgathering operations. By partnering with Reuters, ITN will make the archive available to new audiences while supporting its long-term preservation.
“The ITN Archive is a trusted and carefully curated collection of real stories and events drawn from the editorial frontline of the past 70 years that continues to grow day after day,” said Tim Forest, Head of Content Delivery and Commercial Innovation at ITN. “At a time when news is challenged by misinformation, and at the dawn of an era defined by AI, we have found a partner in Reuters that shares our values while recognising both the opportunities and the challenges. Through this deal, we will bring ITN’s archive to a global audience through Reuters Connect, and Reuters technology will make its breadth and depth much easier to explore while retaining trust and integrity.”
The ITN archive will be searchable using AI-enhanced tools on Reuters Connect from January 1, 2027.
Jon Creamer
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